Email Delivery: Getting to the Inbox Isn't Enough

Oh, for the days when email delivery was a matter of counting bounces and adjusting content to avoid being mis-identified as spam! Today's email marketer needs to worry about such diverse topics as "Inbox Placement," "Engagement," and now... "What Inbox Was I Placed In?"

Three of the largest email providers, Microsoft Live Hotmail, Yahoo and Google's Gmail, are deciding which email is most important to you, the recipient.

See Who Got It Wright at The Wright Appreciation Weekend

Check out the fun we had at the First Annual Wright Appreciation Weekend in Denver:

Wright Casino Marketing Selected by Oneida Casino to develop strategic marketing plan

Denver, CO - June 15, 2010 - Wright Casino Marketing has been selected by the Oneida Casino to develop a comprehensive marketing plan for its gaming operation in Green Bay, Wisconsin.

"Oneida Casino is pleased to establish this partnership with Wright Casino Marketing," said Louise Cornelius, Gaming General Manager. "Oneida has always been very competitive and we strive to keep ourselves ahead of the game. A new strategic marketing plan will keep us moving forward and continue our success as one of the best casinos in the Midwest."

Oneida Logo

We're Hiring Web Developer/Designers

I'm happy to report that we're hiring! Know any good web developers or web designers?

We need to fill out the design and technical abilities of the Integrated Marketing department, so we're looking for both a PHP/MySQL/Javascript developer, and a web designer with strong technical skills. (Ideally, we'd like to get a designer with some development abilities, or a developer with a solid design sense, but they're hard to find).

Watch our NIGA Presentation, Plus Social Network Giftcard Giveaway Winners

We had a great time at NIGA this year, and were pleased to see the great turnout to our social media seminar. Fortunately, we had such great participation and dialog throughout the seminar that we weren't able to finish our formal presentation. So if you'd like to catch up on the rest, or if you missed the original, You can watch the presentation here.

Look who got it Wright at G2E!

Get a look at the fun you had – or missed – at the Global Gaming Expo with the GA Wright events.

Just click here to view the whole album.

One Out of Every Three Americans are on Facebook

Facebook has recently released their end-of-2009 statistics, and they are sobering to all of us online marketers. In this year alone, Facebook has grown from 150 million users to 350 million active users, and continues to grow by over 16 million active users per month. It's hard to put that kind of growth in perspective, but let's try...

G.A. Wright Marketing Earns Finalist Recognition in American Gaming Association Awards

Denver, CO, November 20, 2009 - G.A. Wright Marketing, Inc., the leading marketing agency specializing in gaming, was named as a finalist by the American Gaming Association (AGA) for its 2009 Gaming Voice Awards which recognizes outstanding achievement in public relations, marketing, advertising and financial and corporate communications in the gaming industry.

G.A. Wright Marketing, which develops and manages marketing programs for gaming properties throughout the U.S. and the Caribbean, earned the distinction in the multi-format advertising category for a holiday lead generation mailer. The initiative integrated direct mail, email, an online landing page and generated personalized letters with variable content.

G. A. Wright Marketing, Inc. selected by Riviera Casino as direct marketing agency

Denver, CO - October 15, 2009 - G.A. Wright Marketing, Inc., the country's leading casino marketing agency, has been selected by Riviera Casino of Black Hawk, Colorado to be its direct marketing partner.

"G.A. Wright offers exceptional gaming expertise and creative talent and we're very pleased to have them on board to manage our direct marketing programs," said Director of Marketing Robert Abeyta. "In these challenging times and in our competitive environment, targeted direct marketing programs are essential. G.A. Wright will help take us to the next level and help us stay competitive."

What Balloon Boy Teaches Us About SEO

The Heene family's hoax was a viral marketing event that tops every single YouTube teaser ever created. Twitter, Facebook and the 24-hour news agencies were pumping out information (accurate and otherwise) as fast as they could find it (or make it up). While Richard and Falcon might have been working on getting on reality TV, they also caught the attention of the whole world. At least for a few hours.