Denver, CO, September 13th, 2010 – Wright Casino Marketing, the Direct Agency for Gaming and Hospitality, has announced the first two appointments to its new company Advisory Board.
Founder and CEO Gary Wright and President and COO Tony Aveni have appointed William LeCaine Sr., who is president and CEO of ArrowREZ Solutions, LLC in Denver, Colorado. Mr. LeCaine is a member of the Wood Mountain Lakota Sioux Tribe in Canada and the Cheyenne River Sioux Tribe in South Dakota, and will act as a Tribal cultural consultant to Wright Casino Marketing and its Tribal casino clients.
Also appointed to the Advisory board is John Romero, a well-known veteran casino marketing consultant, writer and lecturer specializing in direct mail, database building, floor promotions, and direct response advertising. Mr. Romero is also the author of the books "Casino Marketing" and "The Secrets of Casino Marketing."