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Casinos often embark on campaigns to make themselves "friendly." But be careful. Trying to legislate friendliness and respect sometimes backfires. Murray Raphel, writing in Direct Marketing Magazine, tells of a department store that offered a gift certificate if their people didn't say "Thank you for shopping with us" at the checkout counter. When one customer complained that a clerk forgot to say the phrase, the clerk responded, "That was last month's campaign."

By Jack Breslin
Senior Vice President
Wright Casino Marketing

I receive a daily e-newsletter from BNET – the CBS interactive business network. It’s pretty neat and provides a lot of valuable, insightful and provocative items on marketing, sales, human resources, etc. (No, I have no affiliation or connection with them whatsoever. Just like their stuff.)

In an article on how to make marketing more effective by Sales Machine’s Geoffrey James, I found this classic reminder: “No amount of marketing ever made anyone love a lousy product.”

Where’s the Message?

By Rick Harshman
Vice President, Casino Marketing
Wright Casino Marketing

It’s 3pm on a Saturday and I’m walking through a small community in Colorado called Highlands Square, a quaint little district trying in vain to be the new “in place” to shop, dine, spa, people watch and take a pull on a crafted beer.

And, as is the norm, there’s not much going on. In fact, more people are here to “be seen” than actually people watch.

The weather is gorgeous, high skies with not a cloud in sight and the air is filled with the aroma of $6 coffees.

Denver, CO August 9, 2011 – Wright Casino Marketing, the country’s premier agency specializing in gaming and hospitality, created a comprehensive strategic marketing plan to Fire Rock Navajo Casino of Church Rock, NM.

The plan provided a extensive research of the area’s demographics and competition as well as an analysis of property’s database and current marketing and advertising programs. The plan identified key areas of opportunity for the casino, which opened in November 2008. The property offers 733 slots, 8 table games and two restaurants.

Denver, CO April 8, 2011 – Wright Casino Marketing, the country’s premier agency specializing in gaming and hospitality, has launched a successful social marketing program for Caesars Windsor Hotel & Casino of Windsor, Ontario.

The program involved a comprehensive Facebook presence with custom applications designed to drive traffic to the casino, events and live shows. The acquisition effort was focused on exclusive promotions targeted to attract new and distinct Facebook audiences over the campaign’s run.

These ranged from VIP tickets to top-name shows to Facebook T-shirts.

You can gain powerful insight and a competitive advantage by attending five valuable marketing sessions to be presented by Wright Casino Marketing at CasinoFest 9.

The sessions dominate the casino marketing agenda at the popular conference which is being produced by Casino Enterprise Management, May 17 -19 at the Hard Rock Hotel and Casino in Tulsa, OK.

The sessions cover a wide range of critically important marketing issues – from social media and building an effective marketing plan, to effective media placement, guest services and the power of the written word.

Denver, CO, March 14, 2011 – Wright Casino Marketing, the country’s premier agency specializing in gaming, will present two workshops at the annual National Indian Gaming Association (NIGA) Trade Show on April 4 in Phoenix, AZ.

The sessions, to be presented at the Phoenix Convention Center, are Marketing Your Non-Gaming Tribal Enterprises at 9 am and Planning and Buying Media in Today's Market at 10:30 am.

So, What Is Content?

By Jack Breslin

We’ve all heard it pretty loud and clear – when it comes to the online world, content is king.

In fact, a recent study showed consumers now spend 40% of their time on content sites. And I wrote an earlier blog about creating compelling content – but I didn’t address a fundamental question: what exactly is meant by “content?”

Funny you should ask. Because I found an excellent definition by Ann Handley, the Chief Content Officer of MarketingProfs.com in that book I mentioned in the earlier blog: Success Secrets of the Social Media Marketing Superstars.

Of Hitchcock and Goosebumps

By Jack Breslin

He was the master of suspense, a witty guy and a heck of a marketer, as well.

He was Alfred Hitchcock. And he earned a venerated spot in the annals of cinema due to his extraordinarily deft way of telling a story on film.

You can look at any of his movies for a few moments and know it's a "Hitchcock." And not just because of the brief cameos he would play in each film. The style is unmistakable, the shots are stunning and the suspense is palpable.

E. B. White and The Soul of Brevity

By Jack Breslin

One of the books I’ve always valued and endorsed as a guide for effective writing has been Elements of Style, authored by E. B. White and William Strunk, Jr.

Yes, that E. B. White who wrote Charlotte’s Web and Stuart Little.

It’s an exceptionally thin volume, which is testimony to its essential message: eliminate the unnecessary.

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