Denver, CO, September 8, 2009 - G.A. Wright Marketing, Inc. has been selected by the new Casino Metro at the Sheraton Puerto Rico Convention Center Hotel and Casino to be its casino marketing agency of record.
"We're delighted to have G. A. Wright Marketing on board as our agency," said Chris Archunde, Director of Casino Marketing for the property. "They offer us exceptional marketing expertise, in-depth gaming knowledge, on-target strategy, and stunning creative design needed to solidify our competitive advantages in the market. G. A. Wright is the ideal partner for us from pre-opening through opening and beyond."
The $210 million hotel/gaming complex, scheduled to open in November, will offer over 503 guest rooms with 22 suites as well as several dining options and a state-of-the-art casino featuring 448 slots and 16 table games. Additional amenities will include a spa/fitness center and name brand shopping. The complex is located 10 minutes from the international airport and five minutes from old San Juan.
G.A. Wright Marketing, which creates and manages successful marketing programs for numerous gaming operations throughout the U.S., will handle all aspects of casino marketing and casino advertising programs for the property. Their involvement will include strategic consultation, branding campaign development, direct mail, email, signage, players club development, collateral, and internal marketing.
"We're very excited to be selected by the Casino Metro at the Sheraton Puerto Rico Convention Center Hotel and Casino," said Tony Aveni, President of G.A. Wright Marketing. "We're looking forward to creating a great campaign and implementing targeted marketing programs designed to ensure the property's success."
About G. A. Wright Marketing, Inc.
Denver-based G.A. Wright Marketing, Inc. is the country's leading agency specializing in the gaming and hospitality industries. The company provides comprehensive services including strategic consultation, database analysis, direct mail development, award-winning creative services, email marketing, interactive marketing, mobile marketing, program management, and other services to numerous properties throughout the country. For more information about G.A. Wright's services call 303-393-4530 today or email jackb@gawright.com.