Wright Report: How Socially Acceptable are You?

Welcome to February - the month of lovers, presidents and groundhogs ... not in that order. In this issue of The Wright Report, we ask you to consider your social acceptability. And we invite you to join us at the NIGA Trade Show in April to learn more.

Jack Breslin & Rick Harshman

JackB@gawright.com, Rickh@gawright.com
www.GAWrightCasinoMarketing.com

Wow, I'm Socially Unacceptable

By Rick Harshman

I'm a casino marketer. Therefore, I know...

Social media is just a fad. A 65-year-old woman won't friend me on Facebook. What happens in Vegas, stays in Vegas.

Well, I just had the pleasure of sitting through a seminar by Marcus R. Tewksbury of Alterian entitled, "How to Implement a Social Media Marketing Strategy."

In Email, Timing is Key

By Nik Friedman Tebockhorst
Director of Integrated Marketing, G.A. Wright Marketing

When planning last-minute or other time sensitive campaigns, you need to pay close attention to how far in advance you need to send your emails.

According to Pivotal Veracity, not enough attention is given to the timing of email delivery. Emails often sit unread in recipients' inboxes for more than 24 hours, before they open them up. Adjusting the time of day email is delivered can help ensure quick response.

Romero's Remarks: Did math aces really beat LV? Pure fiction.

By John Romero

I'm still seething about Ben Mezrich's book, "Bringing Down the House," in which he claims whiz kids from the Massachusetts Institute of Technology beat Las Vegas casinos for millions in the 90s. I say it's a crock. According to the author, a group of "brilliant math students" from MIT learned shuffle tracking, described as "A basic probability distribution exercise of the six-deck stack of 312 cards used at the casinos." Then they "took the technique to its highest level, working as teams to find the hottest tables." One student (Kevin) estimates he won "about $1 million." In his dreams, maybe.

They Got It Wright...

G.A. Wright Marketing, Inc., has been selected by Riviera Casino of Black Hawk, Colorado to be its direct marketing partner.

"G.A. Wright offers exceptional gaming expertise and creative talent and we're very pleased to have them on board to manage our direct marketing programs," said Director of Marketing Robert Abeyta. "In these challenging times and in our competitive environment, targeted direct marketing programs are essential. G.A. Wright will help take us to the next level and help us stay competitive."