Wright 2 Know

By Nik Friedman Tebockhorst
Director of Integrated Marketing, G.A. Wright Marketing

When planning last-minute or other time sensitive campaigns, you need to pay close attention to how far in advance you need to send your emails.

According to Pivotal Veracity, not enough attention is given to the timing of email delivery. Emails often sit unread in recipients' inboxes for more than 24 hours, before they open them up. Adjusting the time of day email is delivered can help ensure quick response.

But the silver bullet, as always, is to send emails that are timely, relevant and expected. The study reveals that people open interesting messages much sooner than their general marketing messages. Careful testing and measurement are key to taking advantage of these findings. G.A. Wright offers dynamic testing and optimization services that track each individual's habits in opening and responding to emails, and can drop emails at just the right time for each individual. True 1:1 marketing.

You can read more about Pivotal Veracity's study at: http://bit.ly/4CWfVz