Wright Casino Marketing Creates Strategic Marketing Plan for Fire Rock Navajo Casino

Denver, CO August 9, 2011 – Wright Casino Marketing, the country’s premier agency specializing in gaming and hospitality, created a comprehensive strategic marketing plan to Fire Rock Navajo Casino of Church Rock, NM.

The plan provided a extensive research of the area’s demographics and competition as well as an analysis of property’s database and current marketing and advertising programs. The plan identified key areas of opportunity for the casino, which opened in November 2008. The property offers 733 slots, 8 table games and two restaurants.

“We’re delighted with the analysis and clear direction provided by Wright Casino Marketing in this comprehensive marketing plan,” said General Manager Kenny Hsi. “Wright’s recommendations reflect thorough knowledge of gaming and effective casino marketing that will help us continue to grow and prosper."

“We know we made the right choice with Wright Casino Marketing,” he added.

For more details, please contact Jack Breslin at 303-393-4530 today or email jackb@wrightcasinomarketing.com.

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