So, What Is Content?

By Jack Breslin

We’ve all heard it pretty loud and clear – when it comes to the online world, content is king.

In fact, a recent study showed consumers now spend 40% of their time on content sites. And I wrote an earlier blog about creating compelling content – but I didn’t address a fundamental question: what exactly is meant by “content?”

Funny you should ask. Because I found an excellent definition by Ann Handley, the Chief Content Officer of MarketingProfs.com in that book I mentioned in the earlier blog: Success Secrets of the Social Media Marketing Superstars.

She notes that “good” content is dependent on the objectives of your business or site, but, she notes that content would be defined as “relevant and useful information that your visitors will find helpful, educational, interesting, or sometimes just plain fun.”

Now that’s to the point and a heck of a guideline to follow.

So before you post information on your site, check it against the criteria outlined above. It just may help drive more visits and help get your content shared more often.

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