Wright 2 Know

You can gain powerful insight and a competitive advantage by attending five valuable marketing sessions to be presented by Wright Casino Marketing at CasinoFest 9.

The sessions dominate the casino marketing agenda at the popular conference which is being produced by Casino Enterprise Management, May 17 -19 at the Hard Rock Hotel and Casino in Tulsa, OK.

The sessions cover a wide range of critically important marketing issues – from social media and building an effective marketing plan, to effective media placement, guest services and the power of the written word.

“We’re delighted to share our knowledge at this exceptional conference,” said Wright Casino Marketing Senior Vice President Jack Breslin. “We’re also proud of the fact the conference organizers asked us to present five sessions. It reflects the value they place on our expertise.”

The sessions include:

Tuesday, May 17

Creating an Effective Casino Marketing Plan

10:30 a.m. – noon. 

To get where you want to go, you need a well-designed map. And your marketing plan should be that map to success. In this session, attendees will learn about the essential steps required to create an effective and actionable casino marketing plan. The session will address the importance of research and data analysis, external market factors and competitive reviews. The session will also focus on SWOT analysis, how to determine a market position, the development of a brand, messaging and more.

Moderator: Jack Breslin, Senior Vice President, Wright Casino Marketing

Panelists: Rick Harshman, Vice President, Wright Casino Marketing

Rahul Nawab, Co-Founder, IQR Consulting



Planning and Buying Media for Your Casino
1 - 2:30 p.m.

Are you reaching the right players? Are you annoying the players you do reach? Are you advertising to the right demographic audience? Are you spending too much, or too little? Even with the emergence of new media, TV, radio, outdoor and print are still important channels for casinos. But have you evaluated your media plan lately? This session will focus on planning and buying in today's complex media landscape—and how to use your data to maximize the value of every dollar you spend.

Presenter: Ryan Meister, Vice President, Wright Casino Marketing

Wednesday, May 18

The Personal Touch: Efficient Customer Service and How to Achieve It
3 pm - 3:50.p.m. 

Without question, strong customer service is the cornerstone of a successful gaming enterprise. But it takes a commitment and focus to really make it happen. In this session, you'll hear of practical, proven techniques to develop a consistent guest service program designed to create lifelong fans of your casino who, in turn, will bring even more players—and revenue—to you.

Presenter: Peter Getzler, Vice President, Wright Casino Marketing

Thursday, May 18

Integrated Marketing: Communicating Here and Now
1 - 2:30 p.m.

With the explosion of new marketing channels—traditional direct mail, e-mail, online, social media and now mobile apps—your players are seeing thousands of messages a day, when they used to see hundreds. In order to ensure you get the attention of your players and prospects, you need to reach them in the right channel: How they want to be reached, when they want to be reached, and now with mobile, where they want to be reached. Learn about how to leverage the power of integrated marketing, across all available channels, including the latest metrics on technology and advertising adoption, both within and outside of the industry, the pros and cons of each marketing channel, crafting an integrated message and strategy, and channel acquisition.

Presenter: Nik Friedman TeBockhorst, Director of Integrated Marketing, Wright Casino Marketing



What Happened to the Written Word?

3 - 3:50 p.m.

Remember how casino marketers used to be sold on the written word to attract their rated players? You found persuasive copy filled with benefits and promises—some in the form of letters or personal notes? What happened to it? As a direct mail judge for the American Gaming Association's annual "Voice" awards, casino marketing legend John Romero has judged more than 400 submissions in the last three years. Not one of them used letters—and the small amount of copy he found inside each invitation seldom did more than announce the offer. Romero is determined to bring back the written word, and he'll show attendees how to do it in a way that's quick, cost effective and easy to learn. Virtually anyone can master the art of copy if they know the little secrets that make it sell, such as the opening, the closing and other ways that never fail to surprise and delight your customers.

Presenter: John Romero, Casino Marketing Guru and Wright Casino Marketing Associate

For more information, contact Jackb@WrightCasinoMarketing.com or call 303.393.4530.
You can register for the conference and find more information at Casinofest.org.