Wright Casino Marketing Launches Successful Social Media Program for Caesars Windsor Hotel & Casino

Denver, CO April 8, 2011 – Wright Casino Marketing, the country’s premier agency specializing in gaming and hospitality, has launched a successful social marketing program for Caesars Windsor Hotel & Casino of Windsor, Ontario.

The program involved a comprehensive Facebook presence with custom applications designed to drive traffic to the casino, events and live shows. The acquisition effort was focused on exclusive promotions targeted to attract new and distinct Facebook audiences over the campaign’s run.

These ranged from VIP tickets to top-name shows to Facebook T-shirts.

The page garnered immediate results. The page acquired 2,000 followers in the first two weeks and has grown steadily at a rate of over 1,000 followers per month.

Engagement has also been very strong based on the numerous wall posts.

“We’re thrilled with the results from our entry into the world of social media,” said Anika Gaskins, Vice President of Marketing for Caesars Windsor Hotel & Casino. “Wright Casino Marketing provided targeted strategic direction, excellent technical insight and stunning creative to make this initiative a wonderful success.”

For more details, please contact Jack Breslin at 303-393-4530 today or email jackb@wrightcasinomarketing.com.

Related Resources: