Have you recently thought about how you’re engaging your Hispanic players?
Like most marketing executives, you’re probably proactively advertising to the Hispanic community and doing a fairly good job.
Or are you?
Here are a few questions to think about.
Does your website provide a Spanish language experience (not just translation)?
Have you developed a Spanish Social Media campaign?
Are your email and mobile campaigns geared towards embracing the Latino community or once again just offering a loosely translated version?
More and more Latino’s, (which by the way is one of the more rapidly growing demographic segments), are using social media to find their voice and engage with consumer brands. Now may be the time to start thinking about utilizing a Spanish-language presence on Facebook to connect with this community.
